Who are we?

VidaPrimo is a music-based media network for Millennial and Gen Z audiences in the United States and Latin America. We are entrepreneurial, independent, authentic, and passionate about music, just like our fans. Through our exclusive digital rights to over 8,000 official music videos and original related content that we produce, we provide viewers with a level of engagement and access to the music and musicians they love that is not available elsewhere.

Founded in 2015, we are a young and growing rapidly brand with strong name recognition in key markets and among fans of Latin music.

Here are the services we provide

Artists and Labels

YouTube Channel Management

Video Syndication

Marketing and Promotion

Music Video Production

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Content Producers

Broadcast Quality Editing

Sound Mixing

Subtitling and Localization


Web and App Publishers

Traffic Monetization and Optimization

Cloud-based Video Player

Content Library

Advertising Network


Targeted Media Placement

Branded Content Production

Influencer Network

Broadcasters, Carriers and Streaming Platforms

Original programs for TV, digital and mobile.

24-hour streaming music video channel

Our Team

VidaPrimo is headquartered in Los Angeles, CA with key offices in Bogota; Mexico City; Colombo, Sri Lanka; and Vitebsk, Belarus.

Key Personnel

Jason Peterson
Jason Peterson
GoDigital Media Group
Stephen Brooks
Stephen Brooks
Executive Vice President & General Manager
Paola Colmenares
Paola Colmenares
Director, LATAM
Juan Manuel Castañeda
Juan Manuel Castañeda
Head of Sales, LATAM
Sergio Uzaheta
Sergio Uzaheta
Director of Content
Hunter Paletsas
Hunter Paletsas
Chief Financial Officer
GoDigital Media Group

Our Extended Family

VidaPrimo is a wholly-owned subsidiary of the GoDigital Media Group (“GDMG”), a technology-enabled intellectual property rights management and monetization business. Our inter-company integration gives VidaPrimo a distinct advantage over competitors in the media landscape, including low/no cost of content management and operations.
Vida Primo
Go Digital Media Group